Which of the follow is NOT a component of Kaplan and Norton’s (1996) balanced scorecard?

a. financial
b. internal business processes
c. customer
d. innovation


d. innovation

Business

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A market-based management system views customers as lifetime partners

Indicate whether the statement is true or false

Business

To evaluate the different market segments your company serves, you would be LEAST likely to look at which of the following factors?

A) segment size B) segment growth potential C) segment attractiveness D) segment history E) brand resources

Business

Which of the following is an internal event for a business entity?

A) An attorney provides services for clients. B) An attorney purchases computer equipment. C) An attorney recorded depreciation on his computer equipment. D) An attorney receives cash payments from clients who were billed for legal services.

Business

A clean-up crew is stationed at facility D and wants to take the shortest route to each site. They usually clean up facilities C, E, A and F on the same day and therefore want the shortest route from D to each facility

Recommend a route for the crew to leave from D, clean up each facility one after the other, and return to facility D. (Assume all paths are accessible.)

Business