Even the best marketing communication can be wasted if the sender does not first
A. stimulate interest among stealth marketing consumers.
B. determine the level of desire needed to sustain action.
C. gain the attention of the consumer.
D. offer testimonials from past consumers.
E. generate consumer action.
Answer: C
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The basic objective of sales prospecting is to:
A. ensure that salespeople are not demotivated by rejections. B. establish a regular daily schedule for conducting prospecting activities. C. understand the strengths and weaknesses of competitors in a particular industry. D. make the sales process more enjoyable. E. generate a database of sales prospects.
Which of the following is used to manage a firm's cash disbursements?
A) lockbox system B) zero balance accounts C) bankers' acceptances D) repurchase agreements
Last month, Birkner Corporation's actual indirect materials cost, a variable cost, was $30,444 and the spending variance for indirect materials cost was $8,142 favorable. During that month, the company worked 17,700 machine-hours. Budgeted activity for the month had been 18,200 machine-hours. The cost formula per machine-hour for indirect materials cost must have been closest to:
A. $2.12 B. $1.26 C. $2.18 D. $1.23
In Leegin Creative Leather Products v. PSKS, the Supreme Court held that minimum vertical price fixing controls (resale price maintenance) would be viewed with a rule of reason
a. True b. False Indicate whether the statement is true or false