List the ways in which a website can be promoted and marketed to reach its target audience.?
What will be an ideal response?
After testing the webpages and correcting any errors, the last step is to market the website location to attract visitors. Develop a comprehensive marketing plan. A website is a passive marketing tool; it serves no purpose if no one knows it is available on the web. To attract customers to a website, appropriate steps should be taken to promoteand market the site. Promote and market the website to reach the target audience in the following ways:Add the URL to business cards, company brochures, stationery, and email signature.Advertise the URL in newsletters and print articles.Tell acquaintances about the website.Find and get listed on targeted directories and search engines specific to the industry.Buy banner ads.Negotiate reciprocal links in which both parties agree to link to each other's websites.Use newsgroups specific to the industry.
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