The terms mass marketing and mass marketers mean the same thing.
Answer the following statement true (T) or false (F)
False
Mass marketing means trying to sell to everyone, whereas mass marketers aim at clearly defined target markets.
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McDonald's operates in over 118 countries; however, 80% of its restaurants are located in nine countries which does not include the following country market:
A) Australia. B) Brazil. C) Germany. D) India. E) Japan.
The expense associated with an uncollectible account is recognized when it has been determined that a customer will not pay the amount owed under the
a. aging method; b. direct write-off method; c. allowance method; d. all of these; e. none of these.
The study of guests is important because ______.
a. sometimes they do what you want and sometimes they don’t b. managing guests is like making cars—you have to study them to understand them c. your guest defines the value and quality of your service d. guest-focused organizations have higher employee morale
When designing bar charts:
a. generally avoid grid lines b. generally put values on the bars themselves c. both of the above d. none of the above