Briefly explain the similarities and differences between advertising and promotion.
What will be an ideal response?
Advertising and promotion are both used to create awareness for a company's products and services and influence customers to buy; but they are not interchangeable terms because they have different objectives. Advertising generally focuses on non-price benefits and targets end-users. It can also have some influences on the channels of distribution through which the customer will seek a product or service. In that sense, advertising is employed to pull the product through the distribution channel-called a pull strategy. By contrast, promotion tends to be more price-focused or incentive-focused and therefore is usually considered a push strategy.
You might also like to view...
Discuss four techniques to improve the readability of a message
What will be an ideal response?
Which of the following is not a true statement regarding a sale and leaseback?
a. It occurs when the owner of an asset sells the asset and enters into a lease agreement to lease the asset back. b. The lessor and lessee both use the standard criteria for classifying such a lease as operating or capital. c. The lessor is the original legal owner and the lessee is the new legal owner. d. SFAS No. 13 allows a gain or loss to be immediately recognized in cases where the original owner retains the use of a substantially smaller part of the total asset.
A valid claim filed after the statute of limitations has expired is usually
a. denied. b. fully enforced. c. referred to the state supreme court. d. partially enforced.
Managing knowledge is easier than managing data because the source of knowledge is always internal to an organization
Indicate whether the statement is true or false