Discuss how an organization can effectively use Twitter
What will be an ideal response?
Answer: Twitter provides a "selective feed" of content to interested users, giving you many quick opportunities to provide valuable information and insights. Tweets are most effective when they are easy for your audience to find and share. Potential followers may look for your business on Twitter using keyword searches, so incorporate keywords and phrases in your bio and tweets. You must have "followers" for your tweets to be seen. Twitter expert Shea Bennett argues that the worst way to gain followers is to ask people to follow you. A better strategy is to write posts worth reading: be useful, be consistent, be polite, be positive, and be interesting. Another good technique is to follow the people you want to follow you. Reach out to them and get involved in the conversation, making it "about them, not you," by tweeting, retweeting, and responding to their questions. The fewer characters you use, the easier it is for your followers to retweet the message, especially if they prefer to use the classic method of retweeting, which is to add "RT" and "@senders-username" to the beginning of a retweeted message. Put the key idea first. Keep the message simple. Keep one tweet to one topic and make it easy to read by being clear and concise. You can help potential followers find you through Twitter's internal search engine by adding a hashtag (#) before keywords and phrases. Typing "@" in front of a specific username on Twitter allows you to aim your tweet at particular people or groups. You can use this technique to respond to a compliment or complaint, or to respond to a specific question.
You might also like to view...
The process of identifying, measuring, and communicating economic information to various users is called ____________________
Fill in the blank(s) with correct word
Costa Rica, the Dominican Republic, El Salvador, and several other Central American countries formed the CAFTA economic community. This is an example of a policy of protectionism
Indicate whether the statement is true or false
The GLED model begins with ______ for the development of global leaders and their expertise, divided among four categories.
Fill in the blank(s) with the appropriate word(s).
You and your friend Alison work in different parts of a large firm. In a recent analysis, your area was labeled a "cash cow" and hers was labeled a "question mark." What things would you do differently in your area than Alison would do in hers?
What will be an ideal response?