When the needs of individual consumers in a target market for a specific product are similar, and the organization can satisfy most customers with a single marketing mix, the best approach to use may be the ____ strategy.
A. undifferentiated
B. differentiated
C. segmented
D. concentrated
E. heterogeneous
Answer: A
You might also like to view...
The Food and Drug Administration regulates and oversees:
A) mailed marketing materials B) packaging and labeling of products, advertising on food products, and advertising of drugs C) television, radio, and the telephone industries D) the amount of time that television stations are permitted to advertise to children
In a subsistence economy, fast growth in manufacturing results in rapid overall economic growth
Indicate whether the statement is true or false
The brand equity model is to move each customer from loyalty to awareness.
a. True b. False
To differentiate between the various market segments, the firm must
A) create barriers by identifying product or service attributes that the segments value differently. B) eliminate barriers that identify product or service attributes that the segments value differently. C) negotiate separately with different market segments that value product or service attributes differently. D) develop pricing structures based on the volume of various product or service attributes.