Nondurable goods are often _____.
A. perishable
B. non-consumable
C. hard goods
D. long-lasting
Answer: A
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Identify any product or service. How can a marketer calculate the lifetime value of a customer relating to the purchase of this product or service? Explain your answer
What will be an ideal response?
Some bonds are _____, which means the issuing firm has the right to repurchase the bonds prior to maturity at a specified price
a. convertible b. callable c. zero coupon d. serial e. debentures
The term Asian has been used to refer to individuals from various communities and to group them into one braid category. What is seen as a consequence of lumping the diverse communities into one?
a. Stereotypical behavior is easier to see b. The individual communities become invisible c. Research is easier to conduct d. The diverse groups benefit as one large multicultural entity
Article 2 of the UCC governs ________.
A. sales of goods B. sales of intangible assets C. sales of real property D. leases