Interviews are usually preferable to questionnaires because of which of the following?

Question

A) They are less expensive
B) They yield data that are easier to analyze
C) The quality of the data tends to be higher
D) They require less training of research personnel

Answer 1

C
Feedback:
Interviews are usually preferable to questionnaires because the quality of the data tends to be higher. Researchers using structured self-reports must decide whether to use interviews or self-administered questionnaires. Questionnaires are less costly than interviews and offer the possibility of anonymity, but interviews yield higher response rates, are suitable for a wider variety of people, and provide richer data than questionnaires.