Discuss the various general diversification strategies available to a firm.

What will be an ideal response?


There are various general diversification strategies available to a firm:
A firm that is active in several different product markets is pursuing a product diversification strategy. 
A firm that is active in several different countries is pursuing a geographic diversification strategy. 
A company that pursues both a product and a geographic diversification strategy simultaneously follows a product-market diversification strategy.

Business

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