Discuss product strategies in the context of a marketing mix
What will be an ideal response?
ANSWER: Of the four Ps, a marketing mix typically starts with the product. The heart of a marketing mix, the starting point, is the product offering and product strategy. It is hard to design a place strategy, decide on a promotion campaign, or set a price without knowing the product to be marketed. The product includes not only the physical unit, but also its package, warranty, after-sale service, brand name, company image, value, and many other factors.
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Give an example of two products that have different performance quality but are of equal conformance quality
What will be an ideal response?
Competitive superiority and channel support are factors that influence the ________ multiplier of the brand value chain
A) program B) customer C) brand D) profit E) market
Explain what is meant by a capsule hotel
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An employee overstates his reimbursable expenses in one period in order to receive needed additional cash. Since he intends to reduce his expenses the next period by the current overstatement, this act is not considered fraudulent.
Answer the following statement true (T) or false (F)