Salespeople are often on the road three nights every week. They cannot afford to stay in the most luxurious of hotels, but they do appreciate amenities like a good mattress, a firm pillow and a comfortable work area. They want the price they pay to be commensurate with the amenities provided by the hotels. They tend to define value as:
A. Whatever I want in a service
B. All that I get for all that I give
C. The quality I get for the price I pay
D. Reliable service
E. Low price
Answer: C
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