According to the text, one of the most basic and successful approaches to protecting trade secrets is:
a. Threat of litigation
b. Working with law makers to increase fines and sentences for those that steal trade secrets
c. Requiring employees and vendors to sign non-disclosure agreements
d. Requiring employees and partners to get ISO 9000 certified
c
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Which of the following is an example of a proactive change?
A. Ciara's staff is unhappy about the long hours they have been working and several of them quit before she knows there is a problem. B. Ciara cannot get permission to hire another person until her group misses several deadlines. C. Ciara's group sent a product that was nearing its launch date back to the drawing board based on a competitor's superior new offering. D. Ciara explores improvements in bonus structures with her staff and begins to implement them despite the fact that her employees are generally content. E. Ciara is constantly "putting out fires," responding to daily crises in her group.
In the ________ step of the marketing planning process, decisions are made concerning what markets to target and what marketing mix strategies to use
A) perform a situation analysis B) develop marketing strategies C) implement the marketing plan D) control the marketing plan E) develop marketing metrics
Stating bad news in vague terms is a good way to preserve the audience's self-esteem
Indicate whether the statement is true or false.
Two methods of accounting for cost flows in process costing are ______________________________ and ____________________
Fill in the blank(s) with correct word