HBR Accounting hired Denise, a CPA, to prepare tax returns. Which statement is correct?
A)Denise is a gratuitous agent and has a duty not to commit gross negligence.
B)Denise is a gratuitous agent and has a duty not to commit ordinary negligence.
C)Denise, as a CPA, is an agent with special skills. She is held to a higher standard than ordinary negligence.
D)Denise, as a CPA, is an agent with special skills. She is held to a lower standard than ordinary negligence.
C
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Dick's Sporting Goods carries baseballs all year around. The same is true for footballs and tennis equipment. With this all-year-around strategy, Dick's Sporting Goods offers ________ utility for these products.
A. market B. time C. possession D. place E. form
Which of the following is an example of a substantive goal?
A. money B. winning C. shaping the agenda D. getting a settlement at any cost
Tennenholtz Company's break-even graph is depicted below. The line labeled "C" is:
a. The sales line. b. The contribution margin line. c. The total cost line. d. The variable cost line.
Recognizing the variation in selling situations, sales professionals practice _______ in which they modify the sales approach, alter their communication style, modify message content, and change their call strategy
a. adaptive selling b. transactional selling c. consultative selling d. enterprise selling