Jack Abramoff is best known for

A) his ethical behavior in lobbying Congress.
B) his ability to defuse crises at minimal financial cost.
C) directing the campaign of President George W. Bush.
D) being convicted in one of the largest Congressional corruption scandals.


Answer: D

Communication & Mass Media

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__________ news occurs when public relations professionals organize media events, such as rallies and demonstrations on topical issues

Fill in the blank with correct word

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When developing a campaign’s goals, the most important points to establish are which one of the following?

a. the impact of the communication, and the scope of the campaign b. the scope of the campaign and the expected audience reaction c. the staffing of the campaign and the intended audience reactions to it d. the staffing of the campaign and the impact of the communication

Communication & Mass Media

A large, ill-defined audience is a particularly attractive commodity for an advertiser who might be selling cosmetics to young women, or expensive foreign autos to successful businesspeople, or auto parts to young men

A. TRUE B. FALSE

Communication & Mass Media

Describe a loaded question, and provide an example. How can it affect the way a speaker answers questions?

What will be an ideal response?

Communication & Mass Media