A marketing research firm has instructed its research associates to collect primary data by stopping people at a shopping mall or busy street corner and request an interview on the spot
Which contact method is being used by the researchers in this case? What probable risk may the researchers face while using this method?
The researchers are using intercept interviewing method for collecting primary data in this case.
The researchers run the risk of including nonprobability samples while using this method.
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Marketers classify convenience products as ________
A) staples, impulse products, and emergency products B) specialty products, shopping products, and unsought products C) core products, actual products, and augmented products D) generic products and branded products E) attribute-based products and price-based products
Aggregate planning for service firms that provide intangible output deals mainly with:
A) smoothing the production rate and finding the optimal size of the workforce. B) capital investment decisions. C) centralized purchasing. D) centralized production. E) planning for human resource requirements and managing demand.
Transfer of training occurs when the knowledge, skills, and behaviors used on the job are maintained by the learner once training ends and generalized to the workplace once the learner returns to the job.
Answer the following statement true (T) or false (F)
Which of the following culture types reduces treatment errors in medical settings?
A. creativity culture B. service culture C. communal culture D. safety culture E. diversity culture