Discuss the role brand voice plays for a brand on social media.

What will be an ideal response?


A brand voice is how the brand wants to present and articulate their messages across social media channels. They need to be aligned with the expectations from the audiences.

Communication & Mass Media

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Carol is giving information to a group of senior college students about how to withdraw from a class at the college or university. Carol notices that some of the students are falling asleep while others seem bored

What was Carol's mistake in delivering this speech? a. She did not have enough information. b. Her audience analysis was poor. c. She needed more visual aids. d. She did not have the speech in a comfortable place.

Communication & Mass Media

The motivated sequence design is a variation of

A) the chronological design. B) the sequential design. C) the problem-solution design. D) the analogical design.

Communication & Mass Media

The CALM Act requires television service providers to:

a. keep the loudness of commercials consistent with the program loudness. b. offer all programming in surround sound. c. provide clear sound effects and music mixes with foreign language translation supplemental audio channels. d. deliver supplemental video description audio for the visually impaired.

Communication & Mass Media

Inferential statistics address nonsampling errors as well as sampling errors

Indicate whether the statement is true or false.

Communication & Mass Media