What is the role of GPS (Global Positioning System) in mobile advertising?
A. It helps to add the segmenting dimension of physical location at a specific time to target marketing.
B. It shows whether a web surfer has been to a company's website before and made a purchase on the last visit.
C. It delivers ads to consumers based on the conversations and behaviors they exhibit on social media.
D. It delivers buying information to business consumers based on ethnographic positioning.
E. It acts as a tool to measure the effectiveness of an ad based on an estimate of how many people receive the ad on their phones.
Answer: A
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Answer the following statement true (T) or false (F)