Marketing managers should view potential customers as
A. always wanting to meet needs in the same way.
B. being of different types, but all having the same characteristics.
C. all having the same needs.
D. grouped into segments of similar consumers.
E. all alike.
Answer: D
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In the expenditure cycle, general ledger does not
a. post the journal voucher from the accounts payable department b. post the account summary from inventory control c. post the journal voucher from the purchasing department d. reconcile the inventory control account with the inventory subsidiary summary
Inherent risk
a. exists because all control structures are flawed in some ways. b. is the likelihood that material misstatements exist in the financial statements of the firm. c. is associated with the unique characteristics of the business or industry of the client. d. is the likelihood that the auditor will not find material misstatements.
The management of Bonga Corporation is considering dropping product D74F. Data from the company's accounting system for this product for last year appear below: Sales$935,000?Variable expenses$411,500???Fixed manufacturing expenses$349,000?Fixed selling and administrative expenses$256,000???All fixed expenses of the company are fully allocated to products in the company's accounting system. Further investigation has revealed that $213,500 of the fixed manufacturing expenses and $124,500 of the fixed selling and administrative expenses are avoidable if product D74F is discontinued. What would be the financial advantage (disadvantage) from dropping product D74F?
A. ($185,500) B. ($81,500) C. $81,500 D. $185,500
The manager of marketing informed an operations supervisor that he overheard the vice president of human resources discussing some possible layoffs before the end of the year. What form of communication is taking place?
a. downward vertical b. upward vertical c. horizontal d. grapevine