The Ethan Allen furniture company collects information about a wide variety of competitive, economic, political, legal and regulatory, technological, and sociocultural forces that affect its marketing activities. This process is called
A. environmental scanning.
B. survey of environment.
C. environmental monitoring.
D. environmental analysis.
E. marketing information processing.
Answer: A
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Robin is a human resource manager at Techtronic, a software company. She receives a call from an HR manager at another software company asking about Megan, a software engineer who used to work at Techtronic and has applied for a job at the caller's company. Robin checks the company's records and sees that a coworker had accused Megan of racial discrimination, but an investigation did not turn up any evidence to support the charge. Megan left the company two months later, saying she was no longer comfortable there. Robin is concerned about sharing the details of this situation with the caller. If telling the information to the caller leads to the other company not hiring Megan, what potentially unlawful behavior could Megan accuse Techtronic of engaging in?
A. defamation B. misrepresentation C. fraud D. negligence E. misappropriation
Which of the following most exemplifies the value-added principle?
A. A competitive management program that emphasizes quality B. Information gathering and reporting activities should be restricted to those activities that add value in excess of their cost C. Managerial accounting information is measured in economic, physical, and financial terms D. An ongoing process where continuous improvement is the goal
Identify the preposition or prepositions in the sentence. During the trip, passengers saw graceful dolphins and migratory whales
The three alternative current asset investment policies discussed in the text differ regarding the size of current asset holdings.
Answer the following statement true (T) or false (F)