Which of the following statements best describes the relationship between marketing and communications objectives?
A. Marketing objectives and communications objectives are synonymous.
B. Communications objectives can be developed before the development of marketing objectives.
C. Marketing objectives evolve from communications objectives.
D. Both communications and marketing objectives are defined only in terms of the reach of a promotional strategy.
E. Communications objectives are derived from marketing objectives.
Answer: E
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Global marketing standardization assumes markets throughout the world are becoming more alike.
Answer the following statement true (T) or false (F)
27) Receiving favors from a supplier by turning a blind eye to the delivery of inferior goods is a form of:
A) cash register scheme. B) bribe. C) fraudulent financial reporting. D) management fraud.
The_____federal law makes it a crime to transmit any communication in interstate or foreign commerce containing a threat to injure another person
Fill in the blank(s) with correct word
In an organization with a global structure, to achieve organizational efficiency, duplicate information systems must be eliminated
Indicate whether the statement is true or false