How did Baskin-Robins create media interest in its Wacky Summer Flavors campaign?

a. by sending links for its YouTube videos to traditional media
b. it named two new flavors after TV celebrities
c. it created flavors related to three holidays
d. through interesting stories about its flavors


d. through interesting stories about its flavors

Communication & Mass Media

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Speaking to persuade means you focus on __________.

A. entertaining your audience B. influencing your audience C. conveying knowledge D. all of these choices E. none of these choices

Communication & Mass Media

__________ topics are speech subjects geared to the interests and needs of a speaker's listeners

Fill in the blanks with correct word

Communication & Mass Media

Conflict should be avoided at all costs."

Indicate whether this statement is true or false.

Communication & Mass Media

“I lost my temper with Mac last night. I’ve had a course in interpersonal communication; I know better.”

a. fallacy of causation b. fallacy of shoulds c. fallacy of overgeneralization d. fallacy of perfection e. fallacy of helplessness

Communication & Mass Media