The following are methods of determining marketing communications budgets, except:

A) objective and task
B) payout planning
C) sales-response function curve
D) quantitative methods


C

Business

You might also like to view...

This question has two parts; be sure to answer both. First, describe the four common elements of organizations proposed by Edgar Schein. Next, imagine that you work for a nonprofit animal-rescue organization, Animalia, Inc. Describe how each of the four elements relates to that organization's activities and operations. Animalia has several full-time employees, plus many volunteers (including veterinarians) who rescue and care for hurt and abandoned animals.

What will be an ideal response?

Business

The process of business purchasing online is known as the e-chain.

Answer the following statement true (T) or false (F)

Business

Prior to filing a lawsuit the plaintiff must have standing to sue, which means all of the following, EXCEPT:

a. Plaintiff has the resources to pay his legal and court costs. b. Plaintiff is the proper party to file the suit c. Plaintiff has a personal interest in the outcome of the suit. d. Plaintiff will benefit from a favorable ruling.

Business

Centrum Springs, Inc. ? Carol has worked for Centrum Springs, Inc., for many years and has now been given the opportunity to advance in the company. Her manager is retiring and hopes that Carol will take over for him. However, even though Carol is an experienced employee, there are many things that she still needs to learn. Carol has trained many new employees, but she has never held a management position. Carol needs to have a general understanding of what it takes to be a manager. ? There are many problems in Carol's department. There are no plans to fall back on in case the initial plan fails. Carol also will need to learn how to direct people in such a way that makes them want to do more than they absolutely have to. Carol feels that this is a great opportunity, and she is anxious

to learn everything to be a great manager. She knows that if she performs well in this position, she will have the opportunity to move up the corporate ladder. Refer to Centrum Springs, Inc. In the department where Carol works, what types of plans are lacking? A. Operational B. Tactical C. Strategic D. Technical E. Contingency

Business