Crest toothpaste has used a ________ style of advertising to convince buyers that Crest is better than other brands at fighting cavities
A) testimonial evidence
B) technical expertise
C) scientific evidence
D) mood or image
E) fantasy
C
Business
You might also like to view...
A set of perceptions of what employees owe their employers and what their employers owe them is known as
A. a psychological contract. B. cognitive dissonance. C. a personality contract. D. procedural justice. E. employee intelligence.
Business
Explain what the ethical and the unethical means of influencing others include. What is its impact in advertising?
What will be an ideal response?
Business
Gross profit minus selling expenses equals net income
Indicate whether the statement is true or false
Business
An acceptance is generally effective upon dispatch
a. True b. False Indicate whether the statement is true or false
Business