Attempting to compete on the basis of quality will most likely result in which of the following?
a. Lower costs
b. Lower levels of customer service
c. Higher amounts of product returns/warranty claims
d. Higher costs
d. Higher costs
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Which of the following is NOT a way to mitigate risk?
a. share the risk b. blame it on a third party c. document the risk d. transfer the risk
The largest producer of "fuzz-busters" (radar detectors) sees that many states are increasing the penalty for using them. Clearly, this firm's marketing strategy may have to adapt to these changes in the
A. resources and objectives of the firm. B. economic and technological environments. C. competitive environment. D. political and legal environments. E. cultural and social environments.
The signature is not part of the verbal portion of an advertisement.
Answer the following statement true (T) or false (F)
Which type of retail ownership is owned and operated by an individual but is licensed by a larger supporting organization?
A. independent retailer B. chain store C. franchise D. cooperative E. secondary retailer