As a part of IMC, marketers do which of the following?
A) use only one or two elements of the promotion mix at a time
B) identify what information customers want and how, when, and where they want it
C) focus on one-to-one marketing to the exclusion of mass marketing
D) focus on increasing profit margins rather than lifetime value of a customer
E) produce promotions in-house instead of using outside agencies
B
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How can individuals acting as references for job applicants minimize the risk of being sued for defamation or misrepresentation?
A. by giving only broad opinions B. by only giving information about observable, job-related behaviors C. by exclusively giving out positive information about a candidate D. by excluding employment dates and the employee's final salary E. by giving as much information as possible
The halo effect occurs when
A. people generalize about a variety of attributes based on the knowledge of one attribute of an individual. B. the perceiver singles out certain information that supports or reinforces a prior belief, and filters out information that does not confirm that belief. C. attributes are assigned to an individual solely on the basis of his or her membership in a particular social or demographic group. D. people ascribe to others the characteristics or feelings that they possess themselves.
On a cost-volume-profit graph, the break-even point is where
A) the revenue line intersects the profit line B) the revenue line intersects the total cost line C) the fixed cost line intersects the variable cost line D) the contribution margin line intersects the fixed cost line E) all of these
Describe how a firm might implement design for manufacture and assembly with a new product design.
What will be an ideal response?