In the second decade of the new millennium, the number of businesses in the United States soared to more than 28 million. This number is still growing annually at _____ percent.

a. 15
b. 2
c. 50
d. 6


ANSWER: a

Business

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________ involves the use of a successful brand name for new or modified products in a new category

A) A line extension B) A product line C) A brand extension D) Co-branding E) Cannibalization

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Indicate whether the statement is true or false

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