If Amelia spends $300 per year at The Gap and spends an average of $1500 per year on clothes, then the share of customer for The Gap:
A) is 20 percent
B) is 50 percent
C) is $300
D) cannot be determined with the information provided
A
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For consumer durables and other industrial products with long purchase cycles, ________ purchase is the key event
A) reinforcement B) bulk C) trial D) repeat purchase
A retailer's target market consists of people who usually will not consider a new idea until others have tried it and liked it. These potential customers have a lot of contact with mass media and salespeople but usually are not opinion leaders. These target customers are
A. laggards. B. the late majority. C. early adopters. D. innovators. E. the early majority.
Which of the following is a set price or price range in consumers' minds that they refer to in evaluating a product's price?
A) dynamic price B) internal reference price C) suggested retail price D) captive price E) value price
The content of employee emails is an example of a non-structured data source
a. True b. False