Once a company has decided to enter the global marketplace, it must select a means of market entry. Four general options exist: (1) exporting; (2) ________; (3) joint venture; and (4) direct investment.
A. collateral venture
B. microfinancing
C. franchising
D. macrofinancing
E. licensing
Answer: E
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Sellers should know that the less elastic the demand for their product, the more advantageous it is for them to ________
A) drop the price B) raise the price C) maintain the price D) discontinue the item E) bundle the item with another product
________ is an ADR method that is often referred to as "rent-a-judge."
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Indicate whether the statement is true or false