Define customer service and give examples of offering good customer service.

Question

What will be an ideal response?

Answer 1

Customer service is everything you do to keep your customers happy, especially after they've bought something. It includes maintaining and repairing the product or service once it has been sold and dealing with the customers' complaints. Many businesses do not practice customer service because it requires effort, time, and money. Smart entrepreneurs understand, however, that investing in customer service is likely to have a high return.

Here are some examples:
1) Calling your customer by name.
2) Delivering a product on time.
3) Helping a customer carry his or her product to the car.
4) Suggesting a less expensive product that will meet the customer's need.
5) Providing a full refund to a customer who is dissatisfied with a product or service.
6) Taking time to listen politely and with empathy to a customer's complaint.
7) Providing a toll-free customer assistance phone line.

Smart entrepreneurs pay close attention to their customers. They constantly ask questions and analyze their needs. They train their employees to look for customer needs that might be going unfulfilled. The most successful entrepreneurs become customer service experts. Excellent customer service combined with smart selling and a product that offers a unique competitive advantage will lead to success.