Personal Care Products recently introduced a new acai berry shampoo. Rinn, director of new product development, has just reviewed the dismal results. As it appears that his team adequately researched the product's acceptance by consumers prior to its introduction, he is confused by the outcome. But to keep his team open to innovation, Rinn should

Question

A. step down as director.
B. fire and replace the team lead as an example to others.
C. foster an innovative culture and climate that permits experimentation, risk taking, and failure.
D. ignore the product failure.
E. demote the team leader.

Answer 1

C. foster an innovative culture and climate that permits experimentation, risk taking, and failure.

Managers should reward experimentation and support a culture that celebrates failure to encourage innovation.