For the past ten years, Bill and Margaret have saved money to go to the Super Bowl should their team, the Chicago Bears, reach the finals of the NFC championship
This is the year, and several tour companies offer attractive, but very similar, packages to the game. Since all packages are pretty much the same, they have chosen one that fits their budget. Bill and Margaret are most likely exhibiting ________.
A) complex buying behavior
B) dissonance-reducing buying behavior
C) habitual buying behavior
D) consumer capitalism
E) consumer ethnocentrism
B
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Which of the following is the first stage in creating a sustainable competitive advantage?
A) making value chains sustainable B) viewing compliance as an opportunity C) designing sustainable products and services D) developing new business models
Marcel downloaded an episode of his daughter's favorite program to his cell phone to ward off a tantrum while they were shopping. Which of the four distinctive characteristics was most critical to enable this action?
A) It is tied to one user. B) It allows marketers to personalize messages. C) It is virtually always "on." D) It allows for immediate consumption as it is a distribution channel with a payment system. E) It is highly interactive given it allows for geotracking and picture and video taking.
Securities that are purchased in order to take advantage of short-term changes in market value should be classified as ____________________ securities
Fill in the blank(s) with correct word
Even in this digital age, personal ________ and referrals continue to be the primary route to hiring
Fill in the blank(s) with correct word