Explain why selective attention is not controllable by a marketer
What will be an ideal response?
A marketer cannot guarantee that a consumer will pay attention to or remember a specific ad. Selective attention plays a significant role because it is impossible for individuals to pay attention to the thousands of marketing stimuli they experience each day.
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Transaction exposure or risk is a risk the customer may never take.
Answer the following statement true (T) or false (F)
The H in the acronym for the OUCH test stands for what?
A. Helping resolve the problem: working together to find a resolution B. Holding no grudges: always forgiving the employer for past wrongdoings C. Heavy-handed approach: forcing another party to accept something D. Has job relatedness: shows that the action relates to the essential job function E. None of the above
A follower typed as compulsive, according to Zaleznik, could be described as ______.
A. having a high need to control and a high level of engagement B. having a low need to control and a low level of engagement C. having a high need to control and a low level of engagement D. having a low need to control and a high level of engagement
At a departmental meeting, Stella's manager described an issue and asked for a volunteer to figure out a solution. Stella had previously encountered similar issues and was confident she could solve the problem, so she accepted the responsibility. Stella's behavior was influenced by
A. vicarious learning. B. self-reinforcement. C. self-efficacy. D. a need for affiliation. E. positive reinforcement.