The various "infomercials" on television may claim they are only sharing information, when in fact, their one and only purpose is to persuade
Which principle in the National Communication Association's Credit for Ethical Communication should be applied to infomercials?
a. We endorse freedom of expression, diversity of perspective, and tolerance of dissent.
b. We strive to understand and respect other communicators.
c. We advocate truthfulness, accuracy, honesty, and reason as essential to the integrity of communication.
d. We condemn communication that degrades individuals through intimidation, coercion, and violence.
e. We accept responsibility for the consequences of our own communication.
c
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A pitch is directed toward ________
A) government regulators B) investors C) customers D) journalists E) voters
The government contracts with PR agencies to conduct communication and public relations on its behalf, including all of the following, EXCEPT: a. The Department of Defense, the federal department with the biggestbudget, spends more than $305 billion recruiting and maintaining thecountry's armed forces
b. The Centers for Medicare and Medicaid services (CMS) selected 4 PRagencies to serve as its primary communicators to overhaul its image andoutreach efforts. c. Heart Truth's Red Dress Campaign and the CDC VERB campaign weredeveloped by Ogilvy APR. d. All of the above.
Marla’s group chose her to be their leader because she is excellent at getting everyone to talk about the issues without telling them what they should do. What is Marla’s leadership style?
A) laissez faire B) transformational C) authoritarian D) democratic
A(n) ________ probe summarizes a series of answers to confirm understanding.
A. reflective B. mirror C. restatement D. informational