A potential pitfall in marketing dashboards is that a company becomes too focused on tactical measures that may overshadow measures of ________.
A. strategic insight
B. immediacy
C. financial performance
D. tenacity
E. locus of control
Answer: A
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All of the following are operating leases except a
A) monthly lease on a building that can be canceled with 90 days' notice. B) ten-year lease on a new building. C) two-year lease on a truck with an option to renew for one more year. D) five-year lease of a computer with an option to buy for a small amount at the end of the lease.
The two-column record used to accumulate increases and decreases for individual assets, liabilities, equity, revenue, expense, and dividends items is a:
A) chart of accounts. B) T-account. C) trial balance. D) posting.
Which of the following firms is exploring a market development opportunity?
A. McDonald's opens two upscale hotels in Switzerland to serve families and business travelers. B. The Coleman camping gear company boosts sales of popular lanterns by setting up promotional displays at well-attended outdoor events. C. Campbell's targets health-conscious consumers with a new line of low-sodium soups. D. Mammoth Mountain Ski Resort offers horseback riding and a mountain bike park for summer visitors. E. The E-Z-Go golf cart company begins selling golf carts for use in malls, factories, and airports.
Use the information in Table 10.6. How many days will have slack capacity?
A) fewer than three B) three C) four D) greater than four