The idea of the text is ambiguous
a. because while the signifiers that constitute a text exist objectively, the signifieds or
meanings of those signifiers change across time and setting.
b. because the meaning of a text can be different for producers and for individual
viewers.
c. because what people actually see and hear when they encounter a text varies,
depending on which codes they use to read the text.
d. because different sets of viewers of the same program may ‘see" very different
shows.
e. All of the above.
e
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Patterns of eye contact are fairly consistent across cultures
Indicate whether the statement is true or false
Macroscopic theory attempts to explain effects at the cultural or societal level, while microscopic theory attempts to explain effects at the personal or individual level
Indicate whether the statement is true or false
He is considered the father of American democracy:
a. John Milton b. Thomas Hobbes c. John Locke d. John Trenchard e.Thomas Gordon
In ________ speech, your thesis summarizes the claim you are making and what you want your audience to accept
a. an informative b. a special occasion c. a persuasive d. an entertainment