Unilever has taken a dominant position (65 percent market share) in the Vietnamese laundry detergent market by employing an investment and marketing campaign that decimated the market position of the local, incumbent competitors. According to the Stalk and Lachenauer book, this is an example of ________ strategy.
A. plagiarize with pride
B. unleash massive and overwhelming force
C. raise competitor costs
D. deceive the competition
Answer: B
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If Year 1 equals $1,400, Year 2 equals $1,554, and Year 3 equals $1,750, the index number to be assigned for Year 3 in trend analysis, assuming that Year 1 is the base year, is
a. 100. b. 135. c. 125. d. 130.
Engineers from what company developed Six Sigma in the 1980s?
A. Intel B. General Motors C. Motorola D. General Electric
Suppose that you go to a bank at which you have no account, give the bank cash, and in return obtain a check drawn against that bank which you will use to pay someone else. This is called a
A) cashier's check. B) certified check. C) traveler's check. D) None of the above are correct.
What can one consider alleged corruption in a presidential election in an emerging market country or the change in finance minister in an emerging market country headline risk? (Headline risk was described in a prior chapter.)
What will be an ideal response?