Among the strategies TV writers use to deal with television's fragmentation are
a. ending each episode on a note of narrative suspense designed to draw viewers back
the following week.
b. having a voice-over announcer verbally recapitulate the previous episode's
highlights.
c. interepisodic redundancy.
d. rerunning episodes.
e. All of the above.
a, b, c
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Public relations people are expected to consider and plan for worst-case possibilities
Indicate whether the statement is true or false
People from a culture in which the backchannel is rarely used are likely to perceive people who use it often as being
A. argumentative and dogmatic. B. active listeners. C. courteous and attentive. D. stupid and emotional. E. rude interrupters.
Your facial expressions influence your own level of emotional arousal
Indicate whether the statement is true or false.
Which of the following is an example of a commemorative speech?
A. a speech to a local history club recounting the major events in the life of the famous architect Frank Lloyd Wright B. a speech praising the architectural accomplishments of Frank Lloyd Wright at the opening of a museum devoted to his work C. a speech telling the audience where they can visit buildings designed by Frank Lloyd Wright D. a speech urging the city council to use architectural plans by Frank Lloyd Wright as the basis for a new convention center E. a speech explaining the major elements of Frank Lloyd Wright's architectural genius to a class of art history students