Which of the following is true of the rights-based tradition while approaching an ethical issue in marketing?
A. It attempts to find out about other values that are affected by an exchange.
B. It asks to what degree the participants are respected as free and autonomous agents rather than treated simply as means to the end of making a sale.
C. It focuses on knowing the degree to which a transaction provided actual as opposed to merely apparent benefits for each participant.
D. It focuses on the benefits and costs of each exchange.
Answer: B
You might also like to view...
Which of the following refers to when the auditor considers conditions that directly affect the auditee?
a. Low-order reasoning b. Zero-order reasoning c. Deductive reasoning d. First-order reasoning
When the Income Statement columns of the work sheet are initially footed, they should be out of balance by the amount of net income or net loss
Indicate whether the statement is true or false
In a marketing planning process, after setting the objectives for the market plan, the next step is
to ________. A) execute the plan's strategy B) monitor key marketing metrics C) enable contingency plans if things go wrong D) determine profitable opportunities in the market
The four primary ethical norms include ________, stability, justice, and efficiency
A) retribution B) freedom C) collective identity D) collective soul