To test the merits of a firm's strategy and distinguish it as a winning strategy, which major question needs to be addressed?
A. Is the strategy resulting in the development of additional competitive capabilities?
B. Does the strategy strike a good balance between maximizing shareholder wealth and maximizing customer satisfaction?
C. Is the company's strategy ethical and socially responsible, and does it put enough emphasis on good product quality and good customer service?
D. Is the strategy helping the company achieve a sustainable competitive advantage, and is it resulting in better company performance?
E. Is the company putting too little emphasis on growth and profitability and too much emphasis on behaving in an ethical and socially responsible manner?
Answer: D
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