Guillermo, Avi, and April work in the marketing department at ModHome, a retailer of affordable, yet trendy modern furniture. Their boss, Ayelet, whom everyone in the department loves, recently left the company to focus on the online design business she started with her husband. When Ayelet was the marketing manager, she generated a lot of enthusiasm in her team. They were always excited to take on the next challenge and were more creative as a result. Their new supervisor, Milo, could not be more different. At first, Guillermo, April, and Avi are hopeful that he will adapt his management style to the company culture, but after a few weeks, they are feeling demoralized and like they are just going through the motions. April notes that all of their marketing materials accomplish their
purpose, but are largely uninspired. Based on what you know about contemporary and traditional approaches to leadership, which of the following actions best describes something Milo would do?
A. treat Guillermo, Avi, and April as if they are alike and interchangeable
B. allow Guillermo, Avi, and April to make challenging, creative decisions themselves
C. offer Avi a bonus in exchange for writing a press release in less than 24 hours
D. provide one-on-one mentoring to April, who is still relatively new to marketing
E. refuse to commit to a design choice, with the result that the website is not updated for summer
Answer: C
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