Who is ultimately responsible for the final form an ad takes?
A. the PR representative
B. the art director
C. the creative director
D. the graphic designer
E. the media planner
Answer: C
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Opportunity costs arise when the choice of one course of action eliminates the possibility of another course of action
Indicate whether the statement is true or false
Which of the following is a cash outflow for a financing activity on the statement of cash flows?
A) purchase of long-term investments, such as the stock of another company B) loans made to another party C) purchase of treasury stock D) purchase of land
Market research shows potential customers will buy a particular product at a selling price of $1,590. If the desired profit is 30 percent of target cost, the company should make the product if the cost does not exceed
A) $477. B) $1,113. C) $1,223. D) $1,253.
Services provided by call centers are an example of ______.
A. nonstrategic services B. public services C. strategic services D. private services