Which of the following is a characteristic of an effective research method?

a. detailed links between outputs and outcomes
b. clearly defined respondent samples
c. specific data that shows business impact
d. fully transparent data and results


b. clearly defined respondent samples

Communication & Mass Media

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The Decreasing Options Technique (DOT)

a. helps groups reduce and refine a large number of suggestions and ideas into a manageable set of options. b. follows a practical set of steps that begins with the problem itself and then moves to a systematic consideration of possible solutions and their implementation. c. is a simple method for generating as many ideas as possible in a short period of time. d. is a process for reaching consensus. e. is designed to help groups avoid or reduce the chance of groupthink.

Communication & Mass Media

In 1991, the Supreme Court upheld a state’s use of a public decency law to ban nudity in night club performances. The case?

a) Barnes v. Glen Theatre; b) Renton v. Playtime Theatres; c) Jenkins v. Georgia; d) Osborne v. Ohio; e) Crawford v. Lungren.

Communication & Mass Media

Grant and Folwell's respondents felt just as close to their families after they moved away as they had before. The authors suggest reasons for this finding may be:

a. Students may be paying more attention to their feelings of closeness than to their physical experiences of closeness b. Students may not live far enough away from their families to change their experiences of closeness c. Students and their families react to the stress of a family member leaving home by finding other ways to keep up their relationships d. Students became more distant from their families before they left home e. All of the above

Communication & Mass Media

Which of the following guidelines are important to keep in mind while writing a story?

A. You need to check details only the first time they appear. B. Every element is wrong until it can be proven right. C. Difficult or obscure facts are not worth confirming. D. Readers care more about excitement than accuracy.

Communication & Mass Media