Messages which discuss a service’s price or performance are examples of

a. emotional messages
b. moral messages
c. sensory messages
d. analytic messages
e. rational messages


Answer: e. rational messages

Business

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______ has four steps: Step 1: Preparation of the trainee, Step 2: Presentation of the task by the trainer, Step 3: Performance of the task by the trainee, Step 4: Follow-up.

A. Distance learning B. On-the-job training C. Job instructional training D. Simulations

Business

What organizational pattern is best paired with presentational software that follows a more linear model, such as PowerPoint, Apple Keynote, and Google Slides?

a. Monroe’s Motivated Sequence b. problem-cause-solution c. topical d. chronological

Business

What is the collective name given to prevention costs, appraisal costs and failure costs since they are not directly measured as part of an organization’s operations?

a. Indirect costs b. Hidden costs c. Built-in costs d. Inherent costs

Business

The simplest approach to gathering primary information is: 

A. observation. B. focus groups. C. interviewing. D. experimentation.

Business