Management schools that offer MBA courses are typically rated annually by business publications. When an MBA program rates high on a list, the information is publicized. The purpose of the communication is to help prospective students choose between two equally viable but complex MBA courses. In this scenario, the ________ model is applicable.
A. cognitive response
B. five-Ws
C. standard learning
D. low-involvement
E. dissonance/attribution
Answer: E
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