Technological developments have a direct impact on creating and maintaining a marketing mix.
Answer the following statement true (T) or false (F)
True
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In the context of competitor analysis, which of the following formulas is used by a business to calculate the performance gap?
A) Business Performance ? Competitor Performance B) Business Performance - Total Production and Marketing Costs C) (Market-Based Performance - Operating Performance)/ Average Competitor Performance D) Potential Business Performance - Actual Business Performance E) Business's Relative Performance - Average Performance of Top Three Competitors
What is the success rate for a project using the waterfall methodology?
A. 4 in 10 B. 2 in 10 C. 8 in 10 D. 1 in 10
Assuming that the current ratio was 1.6 times and the quick ratio was 1.4 times before this transaction, the entry to record the payment of a previously declared and recorded cash dividend will
A) increase the current ratio and the quick ratio. B) decrease the current ratio and the quick ratio. C) increase the current ratio but have no effect on the quick ratio. D) have no effect on the current ratio or the quick ratio.
Paolo is recruiting for a job with highly specialized skills. When no one replied to his job advertisement, Paolo took matters into his own hands and searched LinkedIn for people with the needed skills. Paolo’s actions are an example of the use of ______ in recruiting.
A. active listening B. reactive searching C. social media D. skills previews