Which type of market coverage strategy requires a company to have the most detailed understanding of its target market?
A) mass marketing
B) behavioral targeting
C) niche marketing
D) undifferentiated marketing
E) multisegment marketing
C
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Which of the following terms regarding subjective interpretation is incorrect?
a. It is influenced by personal judgment, state of mind, or temperament of the person. b. It is not influenced by cultural contact. c. We perceive what is relevant to our physical and social survival. d. Relevant information is categorized, sorted, and stored for future use.
Which of the following is an example of an exculpatory clause?
a. Creditor charges 38% interest on a loan b. Seller is not responsible for property damage regardless of the cause of the injury c. Buyer agrees to pay any costs of litigation d. Employee agrees to never work for a competing company
Cross-docking processes items as they are received, rather than placing them in storage
Indicate whether the statement is true or false
Chuck, Bob, and Bert form CB&B Partnership to run a specialty grocery store. Bert is the day-to-day manager of the store, Bob buys the groceries, and Chuck does all the administrative work. Bob decides he would like a new car to drive to visit prospective wholesalers. He makes a contract with Big Ben Motors in the name of CB&B without consulting Chuck and Bert. The partnership is:
A) bound by Bob's actual implied authority to buy a car. B) not bound because buying a car is outside the scope of the partnership business. C) bound by Bob's ostensible authority to buy a car. D) bound by Bob's apparent authority to buy a car.