When humor in an ad is remembered, the product or brand is almost always easily recalled
Indicate whether the statement is true or false
FALSE
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Personal Care Products recently introduced a new acai berry shampoo. Rinn, director of new product development, has just reviewed the dismal results. As it appears that his team adequately researched the product's acceptance by consumers prior to its introduction, he is confused by the outcome. But to keep his team open to innovation, Rinn should
A. step down as director. B. fire and replace the team lead as an example to others. C. foster an innovative culture and climate that permits experimentation, risk taking, and failure. D. ignore the product failure. E. demote the team leader.
Lita is working on her capstone movie project with other students in her assigned group. As a graduating senior, Lita is just “going through the motions” when working on this project. She rarely delves into the process of the filmmaking. Lita is experiencing ______.
A. collective rationalization B. self-censorship C. illusion of unanimity D. self-appointed mindguards
Which of the following is an important consideration before choosing to use a functional résumé?
A) Functional résumés often lack evidence of job experience. B) Most managers prefer functional résumés. C) Functional résumés can highlight academic qualifications. D) Functional résumés minimize specific job skills gained in previous positions. E) Functional résumés are the most common résumé format used today.
Cross-docking ______.
A. can reduce handling and storage costs B. reduces cycle times C. increases requirements for intermediate storage D. reduces sustainability