One major disadvantage of field tests is the lack of realism.
Answer the following statement true (T) or false (F)
False
Field tests are tests of an ad or commercial under natural viewing situations, complete with the realism of noise, distractions, and the comforts of home.
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The most extreme example of a closed question is the ______ question, commonly known as the yes-or-no question.
a. leading b. neutral c. loaded d. bipolar
Which of the following is not true?
a. A firm must recognize derivatives on its balance sheet as assets or liabilities, depending on the rights and obligations under the contract. b. Firms must remeasure derivatives to fair value each period. c. The change in fair value either increases or decreases the balance sheet carrying value of the derivative asset or liability. d. The change in fair value affects either (1) net income immediately (like a trading security), or (2) other comprehensive income immediately and net income later (like securities available-for-sale). e. The income effect of a change in the fair value of a derivative is independent of the purpose for which a firm acquires the derivative and whether the firm chooses to apply hedge accounting.
The consolidated income statement shows
a. all of the parent's and the subsidiary's revenues less all of the parent's and the subsidiary's expenses, plus or minus intercompany sales, expenses, gains, and losses, which equals consolidated income. b. the portion of this consolidated income to which the noncontrolling shareholders have a claim, typically an amount equal to the subsidiary's net income multiplied by the noncontrolling shareholders' ownership percentage. c. the portion of this consolidated income to which the parent company shareholders have a claim. d. all of the above e. none of the above
Early repayment on fixed rate mortgages is not possible when market rates decline
Indicate whether the statement is true or false.