If the information produced by research or testing accurately measures the psychological variable or quality it is intended to measure, it is said to be valid
a. true
b. false
Answer: a. true
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Well-designed experiments control for the effects of expectations by creating conditions under which participants are unaware of, or __________, the treatment
a. blind to c. unconscious of b. indifferent to d. singled out for
Research has found that culture does influence attachment in infants
Indicate whether the statement is true or false
Peter is from an African country that emphasizes cooperativeness and obedience as qualities of intelligence. According to the text, Peter is most likely from ____
a. Zimbabwe b. Zambia c. Kenya d. Oman
A study purportedly conducted by James Vicary teaches us what about the power of subliminal perception and its effect on advertising?
a. Subliminal advertising can profoundly affect a consumer's decision-making process. b. Subliminal advertising affects a consumer's decision-making process but only when it involves comfort foods such as popcorn and soda. c. Subliminal advertising is effective on those who believe in the power of the unconscious. d. Subliminal advertising was never supported, since Vicary ultimately admitted that he never truly conducted such a study.